# Start Here: Oak Nail Spa Digital Identity Business Plan This is the simple master plan. Each platform has its own file in `doc/platform-guides/`. The goal is to help Oak Nail Spa become easy to find, easy to trust, and easy to contact online without paying unnecessary agency fees. --- ## The Mission Oak Nail Spa should own and control its online identity everywhere customers search: - Google Search - Google Maps - Apple Maps - Yelp - Bing - Facebook - Instagram - Nextdoor - TikTok, if they want short videos - A simple website - Review platforms and local directories The business owner must control every login, every profile, the website, and the domain name. Recommended domains to buy immediately if still available: ```text oaknailspa.com Porkbun 1 year registration: $11.08 Estimated renewal: $11.08/year oaknail.spa Porkbun 1 year registration: $21.61 Estimated renewal: $21.61/year ``` Use `oaknailspa.com` as the main domain. Use `oaknail.spa` as a backup, redirect, or shorter branded link. Buy both today if available and turn on auto-renewal. --- ## The Business Problem Right now, the salon appears to have weak or incomplete online ownership: - Yelp shows the business as unclaimed. - Google Maps visibility appears weak or missing. - Third-party websites show inconsistent information. - There may be address/name/hour conflicts online. - The salon does not appear to have a clear official website. - Reviews and photos are not being used as a consistent growth engine. This creates a trust problem. Customers may not know if the salon is open, where it is, how to call, or whether the listing is official. --- ## The Strategy The strategy is simple: 1. **Claim ownership** of every major profile. 2. **Make the name, address, phone, and hours identical everywhere.** 3. **Build one simple website** that acts as the official home base. 4. **Add real photos** of the salon and nail work. 5. **Ask happy customers for Google reviews.** 6. **Post weekly** on Google, Facebook, Instagram, and Nextdoor. 7. **Keep every account owner-controlled** so nobody can hold the business hostage. --- ## The Official Business Record Before using any platform guide, confirm this information. ```text Official public business name: Official legal business name, if different: Official street address: Official phone number: Official website: Official booking link: Official email: Official hours: Primary category: Secondary categories: Owner/manager name: ``` Current public information found: ```text Name: Oak Nail Spa Address shown on Yelp: 1418 E Main St, Shrub Oak, NY 10588 Phone shown on third-party sites: (914) 528-8300 Yelp status: Unclaimed Yelp category: Nail Salons ``` Important: some third-party sites appear to show conflicting information, including `1422 E Main St`, `Oak Nail Salon`, and `New Oak Nail Spa`. Choose one correct version and use it everywhere. --- ## Priority Order Do the files in this order: 1. [01-Google-Business-Profile.md](platform-guides/01-Google-Business-Profile.md) 2. [02-Yelp.md](platform-guides/02-Yelp.md) 3. [03-Apple-Business-Apple-Maps.md](platform-guides/03-Apple-Business-Apple-Maps.md) 4. [04-Bing-Places.md](platform-guides/04-Bing-Places.md) 5. [05-Website.md](platform-guides/05-Website.md) 6. [06-Facebook.md](platform-guides/06-Facebook.md) 7. [07-Instagram.md](platform-guides/07-Instagram.md) 8. [08-Nextdoor.md](platform-guides/08-Nextdoor.md) 9. [09-Reviews.md](platform-guides/09-Reviews.md) 10. [10-Photos.md](platform-guides/10-Photos.md) 11. [11-Citations-Directories.md](platform-guides/11-Citations-Directories.md) 12. [12-TikTok.md](platform-guides/12-TikTok.md) 13. [13-Account-Safety.md](platform-guides/13-Account-Safety.md) 14. [14-Weekly-Monthly-Checklist.md](platform-guides/14-Weekly-Monthly-Checklist.md) 15. [15-Online-Booking.md](platform-guides/15-Online-Booking.md) Keep the original full guide too: - [Oak-Nail-Spa-Online-Identity-SEO-Care-Package.md](Oak-Nail-Spa-Online-Identity-SEO-Care-Package.md) - [Website-Builder-Guide-For-Oak-Nail-Spa.md](Website-Builder-Guide-For-Oak-Nail-Spa.md) --- ## 30-Day Implementation Plan ### Week 1: Ownership - Confirm official business information. - Create or confirm owner-controlled email. - Gather proof documents. - Claim Google Business Profile. - Claim Yelp. - Claim Apple Business. - Claim Bing Places. ### Week 2: Website and Photos - Build a simple website. - Choose an online booking platform if they want request-based appointments. - Upload real salon photos. - Add services to every profile. - Add website link to every platform. - Create Google review QR code. ### Week 3: Social Media - Clean or create Facebook Page. - Clean or create Instagram Business account. - Claim Nextdoor. - Post 2 to 3 times that week. - Start asking happy customers for Google reviews. ### Week 4: Cleanup and Routine - Search for incorrect old listings. - Fix wrong address/name/phone listings. - Reply to reviews. - Add more photos. - Check Google Maps visibility. - Begin weekly maintenance. --- ## Success Metrics Track these monthly: - Google Business Profile claimed and verified: yes/no - Yelp claimed: yes/no - Apple Maps claimed: yes/no - Bing Places claimed: yes/no - Website published: yes/no - Google reviews gained this month - Total Google reviews - Yelp reviews - Google profile calls - Google profile direction requests - Instagram posts published - Facebook posts published - New photos uploaded - Incorrect directory listings fixed --- ## Budget Recommendation Start with free tools. Recommended first-month spend: ```text $0 if using Netlify Free, GitHub Pages, Cloudflare Pages, Vercel Hobby, or Carrd Free with free profiles ``` Optional later spend: ```text Custom domain: usually around $10-$25/year Recommended Porkbun domains: oaknailspa.com at $11.08/year and oaknail.spa at $21.61/year if still available Carrd paid plan: low yearly cost if chosen Wix/Squarespace/Square/Webflow paid plan: only if they need easier editing, a professional domain setup, payments, booking, or advanced features ``` Do not spend on ads until: - Google Business Profile is verified. - Website is live. - Photos are uploaded. - Reviews are being requested. - All major listings have the same name/address/phone/hours. --- ## The Simple Rule If a task does not help customers find, trust, contact, review, or visit the salon, it is not the priority right now.